West Union Fun Facts Signage

With new digital signage boards dispersed liberally throughout the renovated West Union following a four-year construction project, the Marketing and Communications team at Duke wanted to create a feeling of comfort and familiarity between students and the building that was intended to be "the living room of campus". These digital signage graphics were designed to add an element of fun and behind-the-scenes exclusivity, with a hint of trivia-level obscurity, to the building. The facts were taken from the architect's summary of the renovation, and the accompanying graphics take inspiration from the building itself as well as the fun facts themselves.
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