Tom & Jenny's Candy Campaign

Tom & Jenny's, a local candy company, invited Duke's Marketing Management class to create a marketing campaign to promote their candy and increase online sales to a specified level within a given budget. These sample graphics were designed as part of the "Life's Sweetest Moments" campaign, which focused on highlighting the sentimentality of caramel candies and the health benefits of choosing sugar-free T&J's candy over alternative brands. They include a double-sided postcard coupon, to be included with all shipments of T&J's candy for one month, as well as a photo sample, which shows the use of the overlay to provide unity to photos used throughout the advertising campaign. Fonts were chosen to reflect the playful, friendly nature of the brand as well as to mirror the fonts used in preexisting packaging and online presence. Photo property of Meghan Fox Photography.